SMG Event at Stöckli Swiss Sports AG – Swiss precision, global brand strategy, and key success factors in ski sports

At the SMG event, Daniel Rolla, CEO of Swiss Interim Management, gained exclusive insights into the world of Stöckli Swiss Sports AG. Host Marc Gläser, CEO of Stöckli Ski, presented not only the company’s impressive success story but also the strategic foundations that have made Stöckli one of the leading brands in international ski sports.

Daniel Rolla Co CEO Swiss Interim Management & Philippe Züllig Interim Manager

Success in competitive skiing as a growth engine

A key theme of the presentation was the importance of ski racing for brand development. Stöckli’s presence in international competitions is not just a prestige project — it is a decisive driver of innovation, brand visibility, and revenue growth. Victories on the slopes build trust in the products — and that trust translates directly into the market.

11 success factors for sustainable market leadership

Marc Gläser highlighted 11 key factors that shape Stöckli’s success, including:

• Uncompromising quality in every step of production

• Agile product development to quickly meet trends and customer needs

• A global brand strategy that maintains local authenticity

• Continuous investment in research and technology to drive innovation

• Strong employee retention, ensuring commitment and expertise

Each point demonstrates how deeply strategic thinking and operational excellence are embedded in the company.

Production: Swiss craftsmanship meets high-tech

The production tour was a true highlight. It showcased a quintessential Swiss success story:

• Craftsmanship paired with state-of-the-art technology

• Highly committed employees working with pride and passion

• Innovation that seamlessly blends tradition and progress

This combination has made Stöckli a global synonym for quality and precision.

Marketing: global, digital, and omnipresent

Stöckli relies on an advanced marketing strategy with global reach. The brand is highly visible online and uses digital channels to strengthen customer engagement and loyalty. Social media, e-commerce, and content marketing are essential pillars that position Stöckli as a premium brand.

The SMG event at Stöckli was not only inspiring but also a masterclass in Swiss entrepreneurship: quality, innovation, and passion are the foundations of lasting success — values that Swiss Interim Management also embodies.

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